5 easy ways to increase newsletter subscribers
Believe it or not but email marketing is still one of the best ways to engage with your clients if done properly. That is why it is very important to make sure you are able to increase your newsletter subscribers. After a visitor leaves their email address on your blog or website they essentially have given you permission to contact them with whatever you are “selling”. They also should have the ability to choose to unsubscribe if you don’t keep their interest or if you falsely advertised what they will be receiving.
Does email marketing still work?
According to Everlytic’s Demystifying the inbox 2015 report (http://www.everlytic.co.za/demystifying-the-inbox-2015/), a research paper on emails and marketing channels in South Africa, indicates that the return on investment (ROI) is very high when using email marketing medium.
The reason for this is; that one email address can be used by you many times; and if you target your newsletter subscribers with the correct message it can mean that they will keep on reading your emails and coming to your website over and over. basically you make one message and that message can be sent to thousands of email addresses via drip campaigns and triggered emails.
Additionally the report above states that the behaviour of the persons receiving emails is very positive; namely:
- 84% of people read their emails first of second things when going online
- 65% of people share information from emails
- 60% of South African population prefers getting news via email
- There is an increase of people using mobile technology to read emails
- Gives the reader control of what and how they read their emails.
So the indication is that emails still work well in the marketing world. Now let us show you 5 quick ways to increase newsletter subscribers.
1. Tell everybody about your email
One very important task that a many marketers forget is that they need to keep on reminding people that there is a newsletter that they need to sign up for. One of the best places to remind people of this fact is on social media.
Remember to post reminders for subscriptions on social media using posts (you can use image posts aka ecards – How to make ecards for Facebook and Instagram advertising), using subscription buttons (such as on Facebook; see call-to-action buttons in Have a look at the new Facebook pages layout) and creating engagement around your newsletter posts. Be clear on what potential subscribers get if they go on and subscribe to your newsletter.
2 Make it easy to subscribe and unsubscribe
Make sure people can subscribe from the home page via a widget, from the subscription page, or social media buttons (as Facebook above). In some instances like on a widget make the required fields simply the email address. This gives you the most subscription conversions with the minimum information entered. Once a visitors subscribes, send them a thank you for subscribing email, this enables you to start working on the relationship between your subscriber and your brand from the beginning. Thank you for subscribing emails can be automated (setting up triggers that send a welcome email to new subscribers) or you can on a regular basis send a thank you for subscribing email manually.
Some of us don’t like that we need to insert a unsubscribe link in our emails because it has a negative connotation. Letting subscribers manage their own subscriptions is very important because it builds trust between you and your subscriber. You want a subscriber that is interested in the message you are sending to them; and not one that is annoyed and reporting you as a spammer.
If they are not interested in what you are sending let them go. When somebody unsubscribes from your email subscription it should not be the end of the journey for the two of you. Set up a triggered Sorry to see you go email; you can ask them why they are leaving (include a feedback form), you can ask them would they be interested in some other communication or you can ask them to follow you on a social media.
3 Bundle competitions or amazing deals with your subscriptions
Making use of competitions is a very effective form of building your subscription list fast. Most people love entering competition to get free stuff or great deals. Each time you run a competition ask visitors entering if they would like to get your newsletter.
Be clear that they will be receiving an email on a regular basis if they sign up for the competition. This might spike the unsubscribes and bounces on your mailing list but don’t worry, this is just a temporary issue. As long as you land up with more newsletter subscribers than when you started you are well on your way.
Very important: Always have the terms and conditions about your newsletter and your competitions on easy to find on your website. This is a legal requirement in many places around the world.
4 Make a great subscription landing page
On how to make a great landing page for subscribers; read our post on How to create an effective newsletter subscription landing page. Add elements like strong call-to-action words, images and preview of your newsletter (or prizes) and make sure subscribers know what they are signing up for. Include bold buttons and make it simply to subscribe.
One thing that gets over-looked is the need to track how many people convert as newsletter subscribers on your website. Setting up a goal in Google Analytics to track this; enables you to get more information about the behaviour of your visitors and lets you see where people are failing to convert as subscribers. Make sure you set up a goal in Google Analytics so you can track all this. Read all about this at How to set up a goal in Google analytics.
Here are some good examples of great landing pages from some very big brands.
5 Be patient it takes time to grow but you can accelerate time a littlebit
Yes time is what your list needs to grow but you can accelerate time by promoting subscriptions with paid campaigns. Be it Facebook, twitter or Google advertising; will increase the rate of conversions to subscribers.
Here is a quick list of other things you can do:
- Use pop-ups to get your subscription form seen by more visitors. Make the pop-up appear before the visitor intends to leave your site.
- Bundle the subscription form with something of valve at the time (access to a report, ebook download, access to your website, etc.) which will allows you to get a visitor email address that you can put into your mailing list.
- Break down your newsletter into themes or niches. It will enable your audience to choose what they want to receive.
- Do AB testing on a regular basis (Doing AB testing on Everlytic).
- Put your subscription links in your Bio on Facebook, GooglePlus, twitter and etc.
- Collect names and email addresses for your newsletter list at events or conferences. You can ask for permission to add people to your mailing list and then add them after the event.
- Add a QR code and link in publications, brochures, pens, etc.
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